Search Engine Optimization Dallas

For new websites (and businesses), proper SEO ensures that people searching for your business’s name can find your website. After entire implementation, SEO will also help users searching for your products and services to find your site instead of a competitor’s. Since the most significant SEO results take months of optimization to accomplish, starting sooner rather than later is recommended even if it’s just the bare minimum.

Below is a checklist of essential SEO tips and tasks for any new startup website. Some only take a few minutes, while others will need some development assistance — but each provides a distinct benefit to your site.

Search Engine Optimization Dallas provides you with all these techniques

General Setup

•     Installation of Google Analytics
• Set up a “Destination Goal” in Google Analytics for any “thank you” pages on your site following a contact form or purchase
•  Set up Google Webmaster Tool
• Link Google Webmaster Tools with Google Analytics to get more insight into how users are finding your site organically
• Create a robots.txt file and upload it to the root directory of your site
• Create a sitemap.xml file and upload it to the root directory of your site (or enable this feature from within your CMS, if available). Submit your sitemap to Google Webmaster Tools for indexing.  

Keyword Research

•  Make a list of all products and services you offer. How do you refer to them? How do potential clients and customers refer to them? Come up with as many combinations of phrases as you can manage.
•   Get additional keyword ideas by using the Google Keyword Planner to “Search for keyword and ad group ideas.”
•  Once you have a hefty list, input all keywords into the Keyword Planner to “See how they perform.”

Onsite Optimization

•   Write a unique title tag for each webpage, using one or more of the target keywords you’ve assigned to that page. Be sure to include your business name. Keep the entire title tag under 60 characters.
•   Write a unique meta description for each webpage, using one or more of the target keywords you’ve assigned to that page. Keep the entire meta description under 155 characters.
•   Include a target keyword in each page’s URL.
•   Check that each page has one (and only one) h1 tag, preferably including a target keyword. Additional headers (h2 – h6), if applicable, should appear in order, lower on the page.
•   Make sure all page on your website can be accessed in less than 3 clicks from the homepage. If you have pages (or whole sections) buried deeper than that, consider linking to them from your main navigation, or an applicable category page.
•   When you link to a given webpage from elsewhere on the site, use one of the target keywords associated with the page you are linking to as (part of) the anchor text.
•  If your website is image-heavy, add ALT tags to the images to let search engines understand what visuals users are seeing.

Content

•  Ensure that each page of your site has at least 300 words of unique content on it that can’t be found elsewhere on your site (or anywhere else on the Web).
•     Set up a blog on your domain, and publish something on it as often as you can (aim for twice per month to start). Write articles that you would personally find interesting and would want to read.
•     Go beyond text: create videos, podcasts, webinars, infographics, illustrations, PDF downloads and more!
•     Identify 2-3 primary audiences for your product or service, and create unique content for each one. What are the pain points or salient features that relate best to their individual needs?
•     Break away from the hard product pitch all the time, and talk about other related topics that will interest your audience. Keeping them coming back to your site increases the likelihood that they will convert at some point.

•  Take your top competitors, plug them into Moz’s Open Site Explorer, and view their “Inbound Links” from “Only External” sources to see who has mentioned them online. Find authoritative citations in their list, and reach out to those sources to pitch your industry-leading products or services.
•  Identify industry “influencers” with large existing followings on their blog or social profiles. Closely follow their online musings until an opportunity to reach out and pitch your content presents itself.
•  Leverage your PR efforts and ensure that all press mentions include a link back to your website. Aim for branded anchor text in the link.
•   Take easy wins with listings on websites from affiliations, community boards, and industry associations you belong to.

• Here’s a bonus round for you overachievers.
• Add Google Authorship markup to your blog
•  Install CrazyEgg tracking on your homepage and other key conversion pages. After collecting at least 1,000 clicks, evaluate whether or not visitors are utilizing main navigation and calls to action, or getting distracted by errant site features.
•     Use Google Analytics Experiments to A/B test alternative messaging, imagery or page structure on a highly-trafficked page of your site.
•   Check Google Webmaster Tools for 404 errors, and correct via 301 redirects.
•   Check your site’s speed performance with Google’s Page Speed Tools, YSlow or GT Metrix and look for areas or opportunity to make your site faster.
•  See how your site appears to mobile users with Google’s Mobile Meter. If your site is not mobile-friendly, or your mobile site does not load quickly enough (< 3 seconds), you are likely losing customers.

SEO stands for Search Engine Optimization. It is a process whereby the visibility of certain websites, in search engines is improved. In other words, SEO is the process of increasing the visibility of websites in search engines. It is, therefore, pertinent to note that the best SEO consulting services are those that are in charge of improving the visibility of websites. Given the importance of the best SEO services Dallas, it is necessary for you to choose the best service providers. It is, therefore, noted that there are a number of best SEO consulting services today.

Before getting into how to choose the best SEO consulting services, it is necessary for us to inspect what they do exactly. As noted, the best SEO are charged with the liability of ensuring that the visibility of websites is improved. In other words, what the best SEO do is improve the ranking of websites in search engines. These services look at the commonest search engines and then try to include the website in them. In this way, the website will be gaining popularity and thus, improve its ranking. Some of the commonest websites used by the best SEO are Yahoo, Google and Bing. The best SEO services look at the keywords that best describe the website in question, and then try to incorporate these key words into the search engines. The best SEO consulting services get these key words by looking at the objectives of the website and services that it offers. After incorporating these key words into the search engines; it will have linked the website to the search engines. It is, therefore, pertinent to note that these services as a link between search engines and the websites of clients.

Given the importance of the services provided, it is necessary for you to be able to choose the best SEO consulting services for your website. You should choose the best SEO that will be able to provide the services required by your website. It is necessary to note that the whole basis of the best SEO consulting services is to optimize websites. This should, therefore, be the first thing that you look for in consultants. In other words, you should look at whether the service will be able to expose your business the way you want it.

One of the best ways of choosing the best SEO consulting services is to get as many quotes as possible from many consultants. Since there are many consulting services today, they all offer different services and price ranges. It is, therefore, necessary for you to be able to compare these services and prices, before you can finally be able to choose the best SEO consulting services. The best SEO chosen should provide the best services at the lowest prices. The services should be able to give your website high rankings at a reasonable price.

In addition, the best SEO consulting services chosen should adhere to high principles and professionalism. There are so many services today, but not all of them have professional ethics. Therefore, it is necessary for you to choose the best SEO that stick to high professional ethics. This will ensure that the service has the ultimate aim of improving the ranking of your website, unlike others that might only be after making money.

All, in all, given the importance of SEO, it is very essential for you to be able to choose the best SEO consulting services for your website or internet business.

Few of the basics of white hat content: quality content, site optimization, link baiting, guest blogging, internal linking, and semantic markup. The differences between white, gray and black hat marketing efforts are described in the image above

The gray hat area of SEO techniques include: spinning/rewriting articles, reciprocal links, buying old/expired domains, and Google bombing/washing. Black hat techniques include: keyword stuffing, link farms, hidden text, cloaking, scraping, doorway pages, comment spam, and paid links/content+.

Both gray hat and black hat areas will hurt you in the long run, so providing a good SEO services dallas is essential. Heed the warning of Google’s anti-spam strategy: they can distinguish between black hat and white hat SEO techniques, and your rank will rise and fall accordingly.

After all, the battle lines between white hat, gray hat, and black hat techniques are drawn quite clearly, so pick an SEO practice and stick with it.

Internet Marketing and SEO strategies are the only form of marketing that puts your business, product or service in front of your targeted market and potential customers who are aggressively seeking exactly what your company offers. Brand Awareness and increase visibility is important as 8 out of 10 people using the internet to find a product or service ultimately does business online.

Your competition is not sitting on the side line waiting to see what others will be doing as the stats speak for themselves, Web SEO utilization is at 39% of all e-commerce websites, up from 19% in 2007.

Get your Website working for you and get back your ROI. Your website and Web Marketing applying SEO Optimization strategies works for you 24/7 365 days a years vs traditional ads on the Radio, Newspaper, Tv and Billboards are time sensitive.

Businesses are switching from printed media to e-media advertising, it has been noted in a Business Journal an estimated $25B will be leaving print media and switching directly to Web marketing and SEO Services Dallas.

In order to get a enhanced seat get on the bus before the others, 39% of all website have received a form of web optimization. Web marketing budget dollars is 8% of all media advertising spending and is estimated to almost double to 15% by 2013. The next step is getting started with Web SEO.

Organic search engine results are 85% of all end users clicks, as opposed to only 15% for sponsored ads, like Pay Per Click (PPC). If you don’t your competition will and you will be left behind. Internet marketing and Web SEO stats are up an average of 9% a year through 2011.

The tool of choice to solving our unanswered questions, finding a product or service is done through the help of an internet search engine like Google. Nearly 250 million searches are performed per day on Google alone. This number is trending upwards since the introduction of 3G or higher wireless networks, providing fast mobile web browsing with the smart phones and laptop with wireless sticks.

It gives SEO company Dallas the ability to:

• Drive high quality customers to their website
• Increase sales leads from customers looking for their products and services
• Build their brand online by communicating marketing messages to their target audience
• Increase their profile against their competitors
• Target a global audience via international search engines
• Be accountable with ROI tracking (SEM)

What is SEO?

SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines

How do organic search listings work? 

A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranks the websites

Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos

SEO strategies/techniques

Domain name strategies

• domain names are traffic magnets 
• choose a domain name that will increase your search engine ranking
• simple, short, no hyphens, no numbers 
• use keywords, common words, advertising terms, product names 
• choose a keyword that is important for your business 

Linking strategies 

• the more inbound links the higher the SE ranking 
•  if the site linking to you is already indexed, spiders will also receive your site 
• quality of inbound links is critical 
• how to increase links: a) good content b) good outbound links c) target a list of sites from which you can request inbound links 
• links for the sake of links can damage your search rankings 

  “A small number of inbound links from high-quality, relevant sites is more valuable than many links from low-traffic, irrelevant sites.” 

Keywords 

• important in optimizing rankings 
• keywords are words that appear the most in a page
• the spider chooses the appropriate keywords for each page, then sends them back to its SE 
• your web site will then be indexed based on your keywords 
• can be key phrases or a single keyword - do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them 
• write keyword-rich text 
• balance keyword-rich and readability 
• always have text in your page: at least 100 word 

Title tags 

• important in optimizing rankings 
• the first thing that a search engine displays on a search return 
• must keywords in title to be ranked no. 1 
• should have the exact keyword you use for the page 
• every single web page must have its own title tag 
•  you can use up to 65 characters eg Ebay 

Meta description tags 

• the next important 
• displayed below the title in search results 
• use dynamic, promotional language 
• use keywords 

 Meta keywords tags 

• no longer carry weight with major SEs 
• a myth that meta keywords alone affect rankings Alt tags
• include keywords in your alt tags Submit your website to SEs for indexing 
• submit your site to search engine directories, directory sites and portal sites
• indexing takes 1 wk to 3 months

SEO - what is NOT recommended 

• Flash and shockwave - spiders do not pick up these files
• Image only sites - spiders do not pick up images 
• Image maps - spiders cannot read image maps. Do not use them on your home page or critical pages. 
• Frames - only one page can be titled (titling is critical in search rankings) - If the spider cannot read the complete page (because of the frames), it will not be indexed properly. 
• Some spiders may not even read a frames web site Password protected pages – spiders cannot enter password protected pages 
•  PDF files - can be problematic for spiders. Although some search engines can index them, the pages must be interpreted into HTML and can lose much of their content. - place PDFs lower down in your site 
• Dynamic pages - spiders cannot index some content on pages using ASP, CGI or other dynamic languages. - Make sure important pages are HTML, no dynamically generated content. 
• Drop down menus – spiders cannot read them