Search Engine Optimization Dallas

Few of the basics of white hat content: quality content, site optimization, link baiting, guest blogging, internal linking, and semantic markup. The differences between white, gray and black hat marketing efforts are described in the image above

The gray hat area of SEO techniques include: spinning/rewriting articles, reciprocal links, buying old/expired domains, and Google bombing/washing. Black hat techniques include: keyword stuffing, link farms, hidden text, cloaking, scraping, doorway pages, comment spam, and paid links/content+.

Both gray hat and black hat areas will hurt you in the long run, so providing a good SEO services dallas is essential. Heed the warning of Google’s anti-spam strategy: they can distinguish between black hat and white hat SEO techniques, and your rank will rise and fall accordingly.

After all, the battle lines between white hat, gray hat, and black hat techniques are drawn quite clearly, so pick an SEO practice and stick with it.